---
title: "Anti-social: It's fads, not friends, which now dominate our feeds"
date: "2026-06-08T14:43:26.618Z"
author: "JY"
summary: "https://www.bbc.com/worklife/article/20260520-how-social-media-ceased-to-be-social"
cards:
  - type: "link"
    url: "https://www.bbc.com/worklife/article/20260520-how-social-media-ceased-to-be-social"
    title: "Anti-social: It's fads, not friends, which now dominate our feeds"
    description: "Social media platforms used to be about communication between friends. The business model is to increase the time people spend on their apps and increase ad revenue."
    image: "https://ychef.files.bbci.co.uk/624x351/p0nmjt5t.jpg"
---

https://www.bbc.com/worklife/article/20260520-how-social-media-ceased-to-be-social